# The MFI Concept & Rationale

The MFI approach links concepts of **quality management** - already deployed by processors - with a **market systems approach**.

Because regulatory requirements for micronutrient fortification have not been an effective driver for compliance, the MFI was developed as a market-based solution to encourage industry self-regulation and sustainably promote competitive business practices amongst participants. This approach has already been seen to work in other sectors, such as in corporate governance.

The MFI helps to seed a market environment in which food fortification can sustainably improve access to nutrients, with the industry taking ownership of the effort. The MFI presents a strong brand that processors of wheat flour, edible oils, salt, and sugar hope to attain in order to stand out to consumers and stakeholders. It enables high-performing businesses to distinguish themselves and encourages other firms to change their behaviors in order to earn recognition.

The MFI sets out to:

* Create a level playing field that incentivizes food processors to adhere to fortification and quality standards.
* Serve as a mark of quality to the market and consumers that inform brand preferences.
* Incentivize systemic adoption of quality governance systems, reducing the risk of quality failures.


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